{ "schema_version": "0.1.0", "record_type": "industry_value_research", "industry_id": "marketing_social_media_agencies", "industry_name": "US marketing and social-media agencies", "as_of": "2026-09-05", "jurisdiction": "United States research pilot; client contracts, platform terms and applicable state/federal advertising rules require an authorized review.", "status": "research_only_not_admitted", "source_frame": "Action Model system-map industry slug marketing_social_media_agencies; taxonomy reference only, not client demand or implementation proof.", "scope_note": "Research covers supervised campaign planning, production, approval, publication and reporting for agency-managed client accounts. No client account, personal data, platform token or live post was accessed.", "summary": "Agencies can test supervised drafting, scheduling and reporting around an existing approval chain. Platform permissions, consent, disclosures, account ownership and human release authority remain gates; vendor feature pages do not establish adoption, quality or savings.", "automation_research": { "finding": "O*NET describes marketing-manager work including planning programs, coordinating promotional activities and measuring campaign results. Platform publishing APIs document permission and media/account constraints, so automation should be measured as bounded task assistance rather than autonomous campaign authority.", "source_ids": [ "onet-marketing-manager", "meta-content-publishing", "tiktok-content-posting" ], "forecast_percent": null, "forecast_note": "No independently measured agency automation rate is used; task descriptions and API capability are not realized automation or adoption evidence." }, "software": [ { "name": "Buffer Publish", "capability": "Vendor advertises composing, scheduling and publishing social posts across connected channels, with review-oriented publishing workflows.", "evidence_scope": "vendor_advertised_not_installation_or_outcome_proof", "source_ids": [ "buffer-publish" ], "price": null, "price_note": "No verified client billing basis or avoidable spend; price and cancellation value remain unknown." }, { "name": "listmonk", "capability": "Open-source self-hosted newsletter/list management and campaign delivery; useful for consent-bound email operations adjacent to social campaigns.", "evidence_scope": "upstream_documentation_and_repository_capability_not_adoption_or_outcome_proof", "source_ids": [ "listmonk-docs", "repo-listmonk" ], "price": null, "price_note": "Deployment, deliverability, consent synchronization and operational cost are client-specific and unmeasured." } ], "modules": [ { "repository": "activepieces/activepieces", "capability": "Workflow automation with reusable connector pieces and triggers/actions, as described by the upstream repository.", "source_revision": "af374df8ae23f973376650f9b83642e2e7985bf3", "existing_foundry_ref": "intelligence/agency/value-matrix.json:agency.automation.activepieces", "reuse_shape": "Allowlisted draft, notification and report-sync workflows; require explicit approval for external publication or sends.", "rights_state": "Upstream metadata and README distinguish community MIT code from commercially licensed enterprise features; edition and route review required.", "source_ids": [ "repo-activepieces" ], "limits": "Connector availability does not prove client consent, reliable retries, idempotency, platform permission or account-level isolation." }, { "repository": "knadh/listmonk", "capability": "Self-hosted subscriber/list management and newsletter campaign delivery documented by the project.", "source_revision": "594b74056dd8a0d3a7621a32898ee38bfbe10e96", "existing_foundry_ref": "intelligence/agency/value-matrix.json:agency.marketing.listmonk", "reuse_shape": "Consent-bound email sidecar with synchronized suppression/unsubscribe state; not the CRM contact authority.", "rights_state": "Repository metadata reports AGPL-3.0; obligations, hosting and integration route require review.", "source_ids": [ "listmonk-docs", "repo-listmonk" ], "limits": "Project documentation does not prove deliverability, consent quality, client authorization or campaign outcomes." } ], "processes": [ { "id": "content_calendar", "process": "Campaign brief to channel-specific content calendar", "automation_boundary": "Normalize an approved brief into draft channel variants, dates and required assets; do not infer claims, audience permissions or final strategy.", "evidence_state": "capability_supported_value_hypothesis", "source_ids": [ "onet-marketing-manager", "buffer-publish", "repo-activepieces" ], "current_software": [ "Buffer Publish" ], "github_modules": [ "activepieces/activepieces" ], "baseline_required": "Matched briefs, human minutes including review/rework, correction rate, approval wait time and actual software/operator cost.", "metric": "Human minutes per approved calendar, including revisions and exceptions; rejected or unsupported claims per calendar.", "falsifier": "Reject if total review/rework effort is not reduced or an unsupported claim, audience/consent mismatch or missed approval survives.", "human_authority": "Named client/agency approver owns strategy, claims, audience and release decision.", "value": { "formula_ref": "observed-value-v0.1", "currency": "USD", "annual_net_cash": null, "annual_capacity_hours": null, "status": "unmeasured" } }, { "id": "creative_production", "process": "Approved campaign asset and copy production", "automation_boundary": "Prepare drafts from approved claims, brand rules and supplied assets; preserve provenance and require human accessibility, factual and brand review.", "evidence_state": "capability_supported_value_hypothesis", "source_ids": [ "onet-marketing-manager", "buffer-publish" ], "current_software": [ "Buffer Publish" ], "github_modules": [ "activepieces/activepieces" ], "baseline_required": "Matched assets, production/review minutes, rework and correction counts, approval latency and spend.", "metric": "Human minutes per approved asset/package, including review and rework; critical factual, rights or accessibility defects.", "falsifier": "Reject if review does not reduce net effort or a factual, rights, disclosure or accessibility defect reaches client approval.", "human_authority": "Client/agency approver owns claims, rights, disclosure and final creative acceptance.", "value": { "formula_ref": "observed-value-v0.1", "currency": "USD", "annual_net_cash": null, "annual_capacity_hours": null, "status": "unmeasured" } }, { "id": "publishing", "process": "Cross-platform scheduling and publication", "automation_boundary": "Queue only explicitly approved content to authorized accounts; surface platform errors and never bypass permissions, consent or release gates.", "evidence_state": "capability_supported_value_hypothesis", "source_ids": [ "meta-content-publishing", "tiktok-content-posting", "buffer-publish", "repo-activepieces" ], "current_software": [ "Buffer Publish" ], "github_modules": [ "activepieces/activepieces" ], "baseline_required": "Matched posts, scheduling and exception minutes, failed/late publication rate, approvals and actual spend.", "metric": "Human minutes per successfully approved and published post, including exception handling; unauthorized or failed publication count.", "falsifier": "Reject if unauthorized/incorrect-account publication occurs, exceptions erase time reduction or platform permission/consent evidence is incomplete.", "human_authority": "Named account owner or agency approver authorizes each release; platform account authority remains external.", "value": { "formula_ref": "observed-value-v0.1", "currency": "USD", "annual_net_cash": null, "annual_capacity_hours": null, "status": "unmeasured" } }, { "id": "reporting", "process": "Campaign delivery and performance reporting", "automation_boundary": "Collect available delivery metrics, reconcile missing data and draft a traceable report; do not claim causality or optimization without human interpretation and baseline context.", "evidence_state": "capability_supported_value_hypothesis", "source_ids": [ "onet-marketing-manager", "meta-content-publishing", "tiktok-content-posting" ], "current_software": [ "Buffer Publish" ], "github_modules": [ "activepieces/activepieces" ], "baseline_required": "Matched reporting periods, extraction/reconciliation/review minutes, data completeness, correction rate and actual tool/operator cost.", "metric": "Human minutes per accepted report, including reconciliation and rework; missing/incorrect metric fields and unsupported causal statements.", "falsifier": "Reject if report errors or reconciliation effort offset time saved, or a material metric/causal claim lacks provenance and review.", "human_authority": "Agency analyst and client approver own interpretation, recommendations and business decisions.", "value": { "formula_ref": "observed-value-v0.1", "currency": "USD", "annual_net_cash": null, "annual_capacity_hours": null, "status": "unmeasured" } } ], "sources": [ { "id": "onet-marketing-manager", "url": "https://www.onetonline.org/link/summary/11-2021.00", "title": "11-2021.00 Marketing Managers", "publisher": "O*NET OnLine", "kind": "occupational_authority", "accessed_at": "2026-09-05", "retrieval_status": 200, "note": "Task and work-activity context; does not estimate agency automation or savings." }, { "id": "meta-content-publishing", "url": "https://developers.facebook.com/docs/instagram-api/guides/content-publishing", "title": "Instagram Platform: Content Publishing", "publisher": "Meta", "kind": "platform_primary_documentation", "accessed_at": "2026-09-05", "retrieval_status": 200, "note": "API flow and prerequisites; availability and permissions remain account-specific." }, { "id": "tiktok-content-posting", "url": "https://developers.tiktok.com/doc/content-posting-api-get-started/", "title": "Content Posting API: Get Started", "publisher": "TikTok for Developers", "kind": "platform_primary_documentation", "accessed_at": "2026-09-05", "retrieval_status": 200, "note": "API onboarding and authorization constraints; does not prove posting approval or outcomes." }, { "id": "buffer-publish", "url": "https://buffer.com/publish", "title": "Social Media Publishing", "publisher": "Buffer", "kind": "vendor_product_page", "accessed_at": "2026-09-05", "retrieval_status": 200, "note": "Vendor capability claims only; no adoption or measured outcome evidence." }, { "id": "listmonk-docs", "url": "https://listmonk.app/docs/", "title": "listmonk Documentation", "publisher": "listmonk project", "kind": "project_documentation", "accessed_at": "2026-09-05", "retrieval_status": 200, "note": "Project capability and operating documentation; no deliverability or outcome proof." }, { "id": "repo-listmonk", "url": "https://github.com/knadh/listmonk/tree/594b74056dd8a0d3a7621a32898ee38bfbe10e96", "title": "knadh/listmonk", "publisher": "GitHub / knadh", "kind": "source_repository", "accessed_at": "2026-09-05", "retrieval_status": 200, "note": "Pinned repository evidence; license and deployment obligations require review." }, { "id": "repo-activepieces", "url": "https://github.com/activepieces/activepieces/tree/af374df8ae23f973376650f9b83642e2e7985bf3", "title": "activepieces/activepieces", "publisher": "GitHub / Activepieces", "kind": "source_repository", "accessed_at": "2026-09-05", "retrieval_status": 200, "note": "Pinned repository evidence; community/enterprise licensing boundary requires review." } ], "value_model_ref": "../economics/observed-value-model.json", "observed_business_value": { "currency": "USD", "annual_net_cash": null, "annual_capacity_hours": null, "eligible_businesses": null, "societal_value": null, "status": "unmeasured", "reason": "No client baseline, authorization, adoption, pricing or controlled pilot data was available; missing data is not zero." }, "pilot": { "design": "Paired, approval-gated pilot on a bounded set of client-approved campaigns; compare incumbent workflow with the same brief and count preparation, review, rework, exceptions, publication correctness and reporting reconciliation.", "record": [ "human minutes by stage", "review and rework minutes", "approval and exception counts", "permission/consent/disclosure checks", "published-content correctness", "actual incremental and avoidable costs" ], "reject_if": [ "net human effort is not reduced", "unauthorized account or unapproved content is published", "critical factual, rights, disclosure, privacy or accessibility condition fails", "reporting errors or missing provenance are not caught before client delivery" ] }, "limitations": [ "No client data, account tokens, live posts or campaign results were accessed.", "Vendor and project documentation establish advertised capability, not adoption, prevalence, quality or savings.", "Platform API availability, permissions, review requirements and terms vary by account, region and product.", "FTC pages were inaccessible during retrieval; no FTC claim is used as supporting evidence.", "No prices, staffing rates, conversion lift or cash savings are asserted." ] }